Abstract- Cobblefield

The Cobblefield development is the first "green home" community built by G.W. Robinson, a Gainesville, Florida development and construction company. This development was designed and constructed to protect ecosystems, conserve natural resources, create a green circulation system, employ green utility practices, provide resource-driven amenities, operate under existing covenants and deed restrictions, and provide educational information to help achieve and promote green living practices. The environmental features of Cobblefield homes are also creating energy cost savings for residents and higher sales and a doubled market share for G.W. Robinson.

This case study presents the factors evaluated by G.W. Robinson when deciding to build and market Cobblefield as a green home community. These decision factors include market conditions favorable to green developments, county zoning processes, community and neighborhood perception and support, and the marketing benefit associated with energy savings and healthy home benefits. This case study also documents the environmental, social, and economical benefits realized during the construction and use of the Cobblefield community. The case study provides a teaching plan, questions and exhibits to assist in instruction.