Abstract- The Bonita Bay Group

The Bonita Bay Group (TBBG): A Business Model Rooted in Sustainability is a two-part case study that follows a decision-making process which resulted in a landmark project to reconnect historic flowways and the first sole source contract between a developer and a regulatory agency in southwest Florida. Severe and costly flooding was the impetus for a regional watershed study conducted by the regulatory agency, the South Florida Water Management District. During the study, TBBG was in the permitting process for a development called The Brooks. TBBG's leadership worked with the South Florida Water Management District to alleviate the flooding caused by past development and the building of an interstate, reconnecting historic flowways, rehydrating wetlands, and directing water back to Estero Bay. The results for the firm can be seen indirectly in its number one ranking in a third party study of market share. TBBG also received many awards including one from the Urban Land Institute. The firm is located in an environmentally unique area of the United States, bordered by the Everglades and Big Cypress Swamp. This area is also in the top ten growth areas for the country. The case is appropriate for strategy, leadership and environmental management courses.